Designing Targeted Support Final Report - Flipbook - Page 6
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Background
Via the Advice Guidance Boundary Review, HM Treasury and the FCA are conducting a once in a generation
review to modernise the advice and support framework and ensure that millions more consumers can access
the help and support they need to better navigate their financial lives. Targeted Support is a new form of
support that allows firms to proactively engage consumers to help them make better informed decisions,
putting them into better positions. It aims to engage currently disengaged consumers and guide them
towards better financial decision making. The new Targeted Support framework came into effect on 6 April
2026 and we expect firms to start offering Targeted Support soon. This is the cumulation of extensive
collaboration and partnership between the public and private sector. TISA would like to thank HM Treasury
and the FCA for their engaging, collaborative and open approach to policymaking, which we hope will
ultimately improve the financial wellbeing of millions of people living in the UK.
This research seeks to inspire providers to advance Targeted Support models and journeys, to develop more
sophisticated segmentation models that overcome barriers to investing and align with the Government’s
wider goals in respect of retail investing. The FCA has created an ambitious regulatory framework that
enables firms to innovate, whilst guaranteeing essential consumer protections. This is an exciting time for
retail investment in the UK and TISA will continue to encourage members to think more creatively and work
more collaboratively to help people from all backgrounds become more informed, confident investors.
April 2026
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